OSNUTEK / DRAFT — for counsel review, not in forceTa stran je osnutek. Ne velja in ni ponudba. Na voljo je v slovenščini in angleščini; drugih 11 jezikov aplikacije (skupaj 13) dodamo po pregledu. Oznaka […] pomeni podatek, ki ga še vpišemo, oznaka Q vprašanje za odvetnika.
Podatki oglaševalskih, analitičnih in družbenih platform
Kaj Bureo bere in naredi, ko vaše podjetje poveže svoje oglaševalske, analitične ali družbene račune, kako dolgo podatke hranimo in kako zahtevate njihov izbris. Dopolnjuje obvestilo o varstvu osebnih podatkov.
1. Katere platforme
Povežete lahko: Meta (oglasi in strani Facebook in Instagram), Google Ads, Google Analytics, Google Search Console, TikTok for Business, Microsoft Advertising, Pinterest, LinkedIn in X. Vsako povezavo naredi oseba v vašem podjetju, na zaslonu za soglasje same platforme. Vašega gesla za platformo nikoli ne vidimo in ne hranimo. Q48
2. Vloge
O podatkih vašega podjetja o oglasih, analitiki in potencialnih strankah odloča vaše podjetje, mi jih obdelujemo zanj, po pogodbi o obdelavi. Za samo povezavo (kdo jo je naredil, kdaj, dostopni žeton) smo upravljavec mi. Q49
3. Kaj beremo
Podatki platforme
Kaj točno
Zakaj
Oglasni računi in kampanje
imena in id-ji računov, kampanj, skupin oglasov in oglasov, stanje, proračuni, datumi, ciljne države, besedila oglasov
da vidite svoje kampanje in vodite tiste, ki jih potrdite
Rezultati oglasov
dnevna poraba, prikazi, kliki, konverzije in vrednost konverzij, po kampanjah
da vidite rezultate oglasov ob prodaji in marži iz vaših knjig
Obrazci za potencialne stranke (samo če jih vklopite)
odgovori, ki so jih ljudje dali v vaših obrazcih, z besedilom soglasja, ki so ga videli
da potencialno stranko vpišemo v vaš CRM
Google Analytics
združena poročila: seje, ključni dogodki, nakupi in prihodki po dnevih in kanalih. Brez podatkov o posameznih uporabnikih
da vidite obisk spletne strani ob prodaji
Search Console
kliki, prikazi in položaj po iskalnih poizvedbah in straneh. Redke in osebno zveneče poizvedbe izpustimo
da vidite, katera iskanja pripeljejo obiskovalce
Družbene strani (samo ko vklopite objavljanje)
id-ji in imena strani in profilov, vaše objave in njihovo število ogledov
da načrtujemo in objavimo objave, ki jih potrdite
Oseba, ki je povezala račun
Metin id za aplikacijo, hranjen samo kot ključen zgoščeni niz, da zahteva za izbris od Mete najde vašo povezavo
izbris podatkov (točka 7)
4. Kaj spremenimo, in samo z vašo potrditvijo
Pisanje je izklopljeno, dokler ga lastnik ali skrbnik vašega podjetja ne vklopi, za vsako platformo posebej, v ločenem koraku soglasja. Potem Bureo spremembe samo pripravi: novo kampanjo (ustvarjeno ustavljeno), spremembo proračuna, ustavitev, objavo. Vsako potrdi oseba v vašem podjetju, ali pa teče po omejenem pravilu, ki ga je vaše podjetje vklopilo samo. Vsaka sprememba se zabeleži.
Občinstva (prihaja): če vaše podjetje naloži seznam strank na platformo, so vključeni samo ljudje, ki so dali soglasje, njihov e-naslov ali telefon je zgoščen (SHA-256), preden zapusti Bureo, platforma pa ga uporabi samo za ujemanje. Q50
5. Česa nikoli ne naredimo
Podatkov platform nikoli ne prodamo in podatkov enega podjetja nikoli ne delimo z drugim.
Vaših podatkov platform nikoli ne uporabimo za učenje modelov umetne inteligence ali za lastno oglaševanje.
Nikoli ne gradimo oglaševalskega profila vas ali ljudi v vaših poročilih.
Beremo samo račune, ki jih izberete, z najožjim obsegom, ki ga platforma ponuja.
Google: Bureo's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy (developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements. (Uporaba in prenos podatkov, prejetih prek Googlovih API-jev, sledita tej politiki, vključno z zahtevami omejene uporabe.)
6. Kje in kako dolgo
Žetoni so šifrirani in shranjeni samo na strežniku. Podatki platform so shranjeni v EU (Frankfurt). Številke oglasov hranimo, dokler je povezava dejavna, in še [12 mesecev] po koncu, da vaša poročila ostanejo popolna; žetone izbrišemo takoj, ko povezavo prekinete. Q51
7. Prekinitev povezave in izbris
V Bureu: prosite pomočnika, naj prekine povezavo s platformo (pokaže kartico za potrditev). Žetoni se izbrišejo takoj; če želite, izbrišemo v 30 dneh tudi podatke platforme.
Na Facebooku: Nastavitve in zasebnost → Nastavitve → Poslovne integracije (ali Aplikacije in spletna mesta) → odstranite Bureo. Meta nam pošlje zahtevo za izbris; izbrišemo vaše žetone za Meto, podatke Mete, ki smo jih prebrali za vsa podjetja, ki ste jih povezali, in povezavo z vašim računom, Meta pa vam pokaže potrditveno kodo. Številke oglasov Mete se izbrišejo za celotno podjetje, tudi če je Meto povezala še druga oseba v podjetju; ta jo lahko poveže znova in jih spet prebere. Stanje zahteve je na /api/gw/shop/ads/deletion/<koda>.
Pri Googlu: odstranite Bureo na myaccount.google.com/permissions. Branje takoj ustavimo; prosite nas, da izbrišemo, kar smo že prebrali.
Po e-pošti: pišite na grega@peachworlds.com z imenom podjetja in platformo. Odgovorimo v enem mesecu.
OSNUTEK / DRAFT — for counsel review, not in forceThis page is a draft. It is not in force and is not an offer. It is in Slovenian and English only for now; the app's other 11 languages (13 in all) follow after review. […] marks a detail still to be filled in, Q a question for counsel.
Ad, analytics and social platform data
What Bureo reads and does when your company connects its ad, analytics or social accounts, how long we keep it, and how to get it deleted. It adds to the privacy notice.
1. Which platforms
You can connect: Meta (Facebook and Instagram ads and pages), Google Ads, Google Analytics, Google Search Console, TikTok for Business, Microsoft Advertising, Pinterest, LinkedIn and X. Each connection is made by a person in your company, on the platform's own consent screen. We never see or store your platform password. Q48
2. Roles
For your company's ad, analytics and lead data, your business decides and we process it for you, under the data processing agreement. For the connection itself (who connected, when, the access token) we are the controller. Q49
3. What we read
Platform data
What exactly
Why
Ad accounts and campaigns
account, campaign, ad set and ad names, ids, status, budgets, dates, targeting countries, creative texts
to show your campaigns and run the ones you approve
Ad results
daily spend, impressions, clicks, conversions and conversion value, per campaign
to show ad results next to your sales and margin from your books
Lead forms (only if you switch it on)
the answers people gave in your own lead forms, with the consent text they saw
to put the lead into your CRM
Google Analytics
aggregated reports: sessions, key events, purchases and revenue per day and channel. No user-level data
to show website traffic next to sales
Search Console
clicks, impressions and position per search query and page. Rare and personal-looking queries are dropped
to show which searches bring visitors
Social pages (only when posting is switched on)
page and profile ids and names, your own posts and their counts
to schedule and publish posts you approve
The person who connected
Meta's app-scoped id, kept only as a keyed hash so a deletion request from Meta can find your connection
data deletion (section 7)
4. What we change, and only with your approval
Write access is off until an owner or admin of your company switches it on, per platform, in a separate consent step. After that Bureo only prepares changes: a new campaign (created paused), a budget change, a pause, a post. A person in your company confirms each one, or it runs under a capped rule your company switched on itself. Every change is logged.
Audiences (coming): if your company uploads a customer list to a platform, only people who consented are included, their e-mail or phone is hashed (SHA-256) before it leaves Bureo, and the platform uses it only to match. Q50
5. What we never do
We never sell platform data, and never share one company's data with another.
We never use your platform data to train AI models, or for our own advertising.
We never build an advertising profile of you or of the people in your reports.
We read only the accounts you choose, with the narrowest scope the platform offers.
Google: Bureo's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy (developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.
6. Where and how long
Tokens are encrypted and kept on the server only. Platform data is stored in the EU (Frankfurt). We keep ad figures while the connection is active and [12 months] after it ends, so your reports stay complete; tokens are deleted at once when you disconnect. Q51
7. Disconnect and deletion
In Bureo: ask the assistant to disconnect the platform (it shows a confirm card). The tokens are deleted at once; ask for the platform data to be deleted too and we delete it within 30 days.
In Facebook: Settings and privacy → Settings → Business integrations (or Apps and websites) → remove Bureo. Meta sends us a deletion request; we delete your Meta tokens, the Meta data we read for every company you connected, and the link to your account, and Meta shows you a confirmation code. The Meta ad figures are deleted for the whole company, even if another person in the company also connected Meta; they can reconnect to read them again. The status of a request is at /api/gw/shop/ads/deletion/<code>.
In Google: remove Bureo at myaccount.google.com/permissions. We stop reading at once; ask us to delete what we already read.
By e-mail: write to grega@peachworlds.com with your company name and the platform. We answer within one month.